There's no hard and fast rule, but here are some things that generally catch our team's eye.
When selling online, a quality picture can be the difference between you making a sale or having a customer scrambling for the back button of their browser. One of the most overlooked aspects we continually see from online stores is not taking the time to make their products look fantastic. You have to remember that an online customer cannot touch, try-on or inspect your product as they would in a traditional bricks and mortar setting. Literally, the only pieces of information a customer has to go on are the photos and description you provide. Having less than stellar product photos will most likely result in the potential customer not even reading your description, and even worse – not buying your product!
What exactly constitutes a great photo? Without writing an entire article on photography, there are three aspects we recommend concentrating on. Lighting, composition and creating something eye catching. For inspiration, and to measure your pictures against a benchmark, we highly suggest checking out the products that are currently making the front page.
Great Items, Values & Story
This probably goes without saying, but we are always on the lookout for great products. We think great products are unique, eye-catching, innovative, quirky, edgy, funny, quality (and on and on). It also helps if your product or brand has a great story behind it. We love products that inspire or have a story to tell, so make sure your product descriptions and store about tell that story. Great products are even greater when they are photographed well.
The Product Makes Sense for the Season
This probably can go without saying, but your product must be in-stock and ready to ship!