A lot of shoppers who come to Mindful Market might not be looking for something specific. They're looking to browse around and see what's there and they'll make a purchase if they see something they really like.
This means they aren't necessarily using the search box, they're more likely clicking through the category links to see what comes up.
If your product/service is what they're looking for but isn't in the category they're browsing, they'll never see it.
If you can't find an appropriate category, let us know.